Founded in 2010 by John Mackey and Raj Sisodia, Conscious Capitalism is an approach to business that rejects the notion that profit and people is binary- that business is a force for good both for employees and the bottom line.

Conscious Businesses seek to:

  • Create greater harmony between employers and employees
  • Promote social capital at all levels of the company 
  • Establish workplace cultures that align a company's mission with value for all stakeholders
  • Make a positive impact in their community and the world in general.

Conscious Capitalism Core Principles ​​


"Conscious Leadership: Focuses on "we" rather than "me."Conscious Leaders seek to inspire people rather than dominate and foster environments where innovative thinking and transformation thrives.

Conscious Leaders are dedicated to bringing out the best in those around them and understand that the role of a leader is to serve the purpose of the organization while supporting and creating value for all stakeholders.

Conscious Leaders understand culture's critical role in a company's wellbeing and endeavor to create an environment of trust and care.

Conscious Culture: ​​Is the manifestation of values, principles and practices underlying the social fabric of a business that is present in every action. Conscious

Cultures connect stakeholder's to the company's purpose, it's people and processes.

Conscious Cultures fosters care and inclusiveness; health and wellness; and builds trust and social capital amongst team members and all stakeholders.

A Conscious Culture Is an energizing, meaningful and unifying work environment that employees gravitate to and are loyal to."

What is Conscious Capitalism?

The core principles ofConscious Capitalism speaks to the very nature of our endeavor which is about building resilience, wellbeing, trust and engagement following unexpected and very challenging outcomes or workplace abuse that leave stakeholders destabilized, bewildered and vulnerable.

We work to bring leadership and employees into alignment after a crisis to prevent or work through inaccurate assumptions that can infect company culture and drive unintended morale and retention issues.

We believe in the power of interdependence within an organization utilizing the concept that what affects one individual or area has an effect on all stakeholders. This is key to overcoming the sense of powerlessness that is common in the aftermath.

We work with clients to identify their company's purpose beyond revenue generation and use that purpose to inspire courage and commitment in working collectively towards something larger than any one individual or crisis.

We believe that work and the workplace should bring value and meaning to all stakeholders. We help clients identify and express at all levels what that value is and how to harness it's power individually and collectively for the common good.

​We know that Conscious Capitalism is good for the bottom line.

But rather than us telling you about the many ways Conscious Businesses are reaping ROI and financial success, listen to Raj Sisodia, Co-Founder of the Conscious Capitalism movement talk about his case studies showing the financial performance of Conscious Businesses exceeding the market by 9 to 1.

Our alignment with Conscious Capitalism is a commitment to being a force for good and having a positive impact in the community and the world. To work with companies and their stakeholders to create a new normal after disruptive and destabilizing events and helping them regain stability to move forward with hope and resilience.


Koden Consulting Services, LLC

​​Frederick, MD


How Conscious Capitalism Informs Our Work



We are a Conscious Business...

Read for more in-depth understanding of Conscious Capitalism and how it can improve retention, productivity, morale, customer loyalty and financial performance for your company.

Firms of Endearment: How World Class Companies Profit From Passion and Purpose by Sisodia, Sheff & Wolfe

Conscious Capitalism: Liberating The Heroic Spirit of Business by Mackey, Sisodia & Hollenbeck 

"Higher Purpose: Conscious Businesses provide a sense of meaning and purpose for their people.

By focusing on it's deeper mission beyond that of generating profits, Conscious Businesses inspire, engage and energize it's stakeholders.

Employees and customers love companies that have an inspiring purpose and walk the talk.

Stakeholder Orientation: Rather than limiting a company's mission only to maximizing ROI for shareholders, Conscious Businesses focus their entire ecosystem on:

Creating and optimizing value for all stakeholders 

Nurturing interdependence

Understanding that strong and engaged stakeholders results in healthy, sustainable and resilient businesses."